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11:15 am

Dallas Executive Luncheon – Customer Journey Orchestration, Moving Beyond Automation

September 19, 2018 @ 11:15 am - 1:00 pm
Venue Forty50, 4050 Belt Line Road
Addison, TX 75001 United States
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Customer Journey Orchestration Moving Beyond Automation The next generation of marketing automation is here. And it is laser focused on understanding the customer in context and deploying data and machine-informed journeys over rule-based campaigns.  By orchestrating more thoughtful customer journeys, marketers are reaping the benefits of reducedcustomer fatigue, improved response rates and increased return on investment.

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