11:15 am
Dallas Executive Luncheon – Customer Journey Orchestration, Moving Beyond Automation
Customer Journey Orchestration Moving Beyond Automation The next generation of marketing automation is here. And it is laser focused on understanding the customer in context and deploying data and machine-informed journeys over rule-based campaigns. By orchestrating more thoughtful customer journeys, marketers are reaping the benefits of reducedcustomer fatigue, improved response rates and increased return on investment.
Find out more »