9:00 am
Collegiate Shadow Day
In 2018, the Dallas/Fort Worth Chapter of the American Marketing Association is re-introducing one of its most popular programs: Collegiate Shadow Day. On this day, DFW area marketing professionals volunteer to host students from one of our local college chapters (University of Texas, Dallas; Southern Methodist University; University of Dallas; University of Texas, Arlington; and
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Dallas Executive Luncheon – Data Driven Marketing
Data Driven Marketing Marketers are increasingly being asked to maximize the effectiveness and return of their marketing investments and strategies using data and insights to direct their decisions. However while marketers have mountains of data available to them, many are still uncomfortable with how to select and use data to help make critical decisions. How
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