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6:00 pm

The Medical City Rebrand Journey: A Case Study for Today’s Healthcare Marketers

February 15 @ 6:00 pm - 8:00 pm
Medical City Dallas, 7777 Forest Lane, Building E
Dallas, TX 75230 United States

Attend our 2018 kickoff Healthcare SIG and dive into the fascinating case study for today’s Healthcare Marketers; The Medical City rebrand journey. Kathleen Beathard, Vice President Strategic Communications for Medical City Healthcare will engage attendees with step-by-step details, results, and a scalable model. Key Learning Objectives: Why Rebrand; Importance of The Digital Brand Management Structure; Customer Trust

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