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The Best Marriage: How CX & Marketing Make the Marriage Work

November 30, 2017 @ 6:00 pm - 8:00 pm

How CX & Marketing Make the Marriage Work

Wouldn’t it be great to know what customers really experience when they shop your site, use your app, or consider your services? Even more valuable would be how to use your customer’s experiences to help you enhance customer retention, overall marketing efforts, ROI, and more? Gain valuable insight from our panel of experts on Customer Experience (CX) and Marketing and how this marriage works.


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Key Learning Objectives

  • What is CX?
  • Importance of CX during the Promotions (Marketing) phase
  • Impact of CX on customer retention
  • Evolution of CX

Who Should Attend?

  • Marketers
  • CX Community
  • Anyone looking to increase customer retention, market with improved experiential insight on customers, improve the up-selling experience, grow Brand Ambassadors and Brand Loyalty.

Audience Takeaways

  • What is CX?
  • Why take CX into consideration?
  • What are the different phases of the customer journey?
  • How to establish a positive experience during the promotion phase?
  • How the two complement each other?

This event is sponsored by Just The Heart LLC


Free Parking onsite!

For more information on this event, please visit: www.dfwama.com/events

Early Bird Members receive $5 off your member ticket. To receive your $5 discount, click on Enter Promotional Code, enter your member number and click Apply.

Please note DFW AMA’s refund policy: Tickets are nonrefundable unless cancellation is requested via email at least 48 hours prior to the start of the event.


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November 30, 2017
6:00 pm - 8:00 pm


Crest INFINITI Event Room
6100 Texas 121
Frisco, TX 75034 United States
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Many Thanks To Our Chapter Sponsors