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Key Steps to Finding Your Next Customer: A Hands-On Branding and Marketing Workshop for the Small and Medium Business

June 26, 2018 @ 7:30 am - 9:30 am

$25 – $40

Marketing on a budget is key – brand and market with improved ROI, grow brand ambassadors and improve brand loyalty.

Key Learning Objectives

  1. Importance of the Brand
  2. Key steps to finding your next customer
  3. Identifying short term vs long term marketing goals
  4. How to know your marketing efforts are working


Marketers, Small to Medium Businesses, Primary and Sub-Contractors, and anyone looking to gain hands-on support and learn strategies to increase customer awareness, acquisition, or retention.


Considering SMB challenges in the brand journey
What is the brand plan?
Increasing your customer base
Promoting on a budget



Tom Dennis, VP of Brand Strategy, ExperiPro

Tom is VP of Brand Strategy at ExperiPro, a marketing insights and brand strategy firm. For 30 years, he has combined his passion for both marketing and sales to help companies craft their story, strengthen their culture, and engage with their target market. Active on social media, with a background in software, fine paper and printing, Tom brings a unique skill set to every client engagement.

Tom is serving his second term as President of the Dallas/Ft Worth Chapter of the American Marketing Association. In 2010 he helped transform the organization into one of the top chapters in the country and in 2012 he was recognized as the American Marketing Association’s “National Volunteer of the Year”.

Tom is an instructor at SMU where he teaches a class on Digital Branding and Engagement. He has served on the board of the West Dallas Chamber of Commerce and the Dallas Society of Visual Communications. In 2010, Tom co-found 1st Tuesday Connections, a Texas not-for-profit dedicated to providing educational programing for North Texas entrepreneurs. In 2014, the group became a part of the North Dallas Chamber of Commerce where he continues to serve on the guiding committee.

Saving the world one brand at a time, Tom is a frequent speaker on the importance of branding and company culture. In his spare time, he is an avid roller coaster enthusiast and a collector of Chuck Taylor High-Tops.

214-770-7378 | tdennis@ExperiPro.com | @TDbrand | ExperiPro.com


Phillip Crum, Chief Idea Officer, Sir Speedy Midway

Phillip likes, “the hunt”. Developing strategies, to grow a business and implementing them, is where his passion lies. After a two-year stint at UNT testing the waters in the Psychology and Radio/TV/Film departments he embarked on a journey through several industries, perfecting various sales techniques.

Eventually he accepted a position in the “old” printing industry, with Sir Speedy Printing of Addison/Carrollton area. The industry has morphed considerably since then with the advent of digital technologies, and then the internet, and this has allowed Phillip to combine all of his professional interests into one package. Helping the, “mid-market small business owner”, find his next new account and grow the current ones is what he spends most of his time thinking about.

“The industry is so enmeshed now in everything that interests me that I don’t see myself transitioning to….to what? The thing I love most about it is being able to bring some kind of knowledge, value, to the table that the average SMB owner doesn’t have time to learn. The answer’s, “Yes!”, how can I help you get what you want?”

Phillip enjoys spending time with his wife of 37+ years, their two sons, 6 very healthy and lively grandchildren, and his dachshund/weiner-dog.

This event is sponsored by The Trade Group


Parking Information

Complementary Parking

Please note DFW AMA’s refund policy: Tickets are nonrefundable unless cancellation is requested via email at least 48 hours prior to the start of the event.



June 26, 2018
7:30 am - 9:30 am
$25 – $40


The Trade Group
1434 Patton Place, Suite 190
Carrollton, TX 75007 United States
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Many Thanks To Our Chapter Sponsors