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January Executive Luncheon
January 18, 2017 @ 11:15 am - 1:00 pm
User Experience Best Practices in Digital Marketing
In a digital age that prioritizes convenience and personalization, user experience is the most critical component of your digital marketing campaign, yet many marketers completely overlook it. Successful digital marketers know that the key to facilitating conversions and excelling in customer experience is having great UX.
You can no longer just hand the keys over to your web and UX designers in the hopes that they will automatically understand your marketing objectives.
If you’re serious about your digital marketing campaigns its time you get serious about UX.
Key takeaways from this presentation will be:
- 3 ways to better understand your users and their experience
- What your analytics solutions won’t tell you about UX
- Pinpoint when and why your UX fails to meet expectations
- Know your UX allies: aligning with the app owner
About the presenter:
Amy Feldman is Director of CA APM Product Marketing focused on expanding thought leadership, sales enablement and product marketing for CA APM. Previously Amy worked at HP where she was a solution marketing manager for the HP Helion, a cloud platform based on open source technologies such as Cloud Foundry, Docker containers and OpenStack.
In addition to her experience in marketing cutting-edge cloud technologies, Amy brings significant APM expertise to CA. During her career at HP, Amy served in product management, engineering and technical marketing roles.
