Let’s kick off 2016 with a charge! Even the most successful companies must evolve, including 64-year-old Dallas based Interstate Batteries. Embracing transformational change, altering the basic elements of the organization’s culture, questioning the norms, values and assumptions under which they operated, a new company has emerged. Marketing’s role came in the form of creative disruption – altering messaging and energizing creative to break existing patterns of behavior within the target audience.
The No.1 replacement brand battery, Interstate Batteries now inspires, engages and energizes its stakeholders to focus on consistent growth. Chief Marketing Officer and Vice President of Marketing & Communications, Dorothy Jones, will share real-world business examples of this billion dollar Dallas based company and share some of the opportunities and challenges of transforming a brand.
Stay after the luncheon for a friendly driving competition! We will adjourn to one of Dave and Buster’s great driving games for head-to-head matches, with a great prize going to the winner!