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Healthcare SIG – How Medical City Healthcare Championed Top Marketing Challenges faced by (Healthcare) Marketers Today to Re-brand for Success

February 15 @ 6:00 pm - 8:00 pm

Dive into how Medical City Healthcare championed top marketing challenges faced by (Healthcare) Marketers today to rebrand for success. Kathleen Beathard, Vice President Strategic Communications for Medical City Healthcare will share step-by-step details, a scalable model, and results.

  • Key Learning Objectives: Why Brand/Rebrand; Importance of The Digital Brand Management Structure; Customer Trust and Retention; Compliance; Internal & External Marketing Strategies
  • Who Should Attend: Marketers, Healthcare Community, and anyone looking to increase customer retention, rebrand and market with im- proved ROI of marketing activities, grow Brand Ambassadors and Brand Loyalty.
  • Audience Take-a-ways: AboutHCANorthTexas/MedicalCityHealthcare; WhatistheHealthcareBrandJourney? Why consider healthcare marketing challenges in rebranding? How to establish a positive experience during the promotion phase? Applying a scalable model.


Ticket Information Available Soon!



Kathleen Beathard, APR

Division Vice President, Strategic Communications
Medical City Healthcare, HCA North Texas


As vice president of strategic communications, Kathleen Beathard directs all aspects of the integrated marketing and public relations programs for HCA North Texas. Recently, she led the division-wide rebrand to Medical City Healthcare. Medical City Healthcare is one of the region’s largest, most comprehensive health care providers and includes 14 North Texas hospitals, seven off-campus emergency rooms, 11 ambulatory surgery centers, 30 CareNow urgent care centers, more than 7000 active physicians and 15,000 employees.

Ms. Beathard brings more than 20 years-experience and recognized achievement in integrated marketing and public relations to her role. Her unique perspective includes experience with corporate, nonprofit, and academic organizations. She has successfully met challenges ranging from creating and sustaining a new corporate brand, to results-driven consumer marketing, sensitive crisis communications, fundraising, and digital strategy – growing return on marketing investment year over year.

Prior to joining HCA, Ms. Beathard served as vice president of marketing and public relations for Methodist Health System, a Dallas-based nonprofit 1,102-bed multihospital system including six acute care hospitals, a rehabilitation hospital, primary care clinics, and an academic clinic serving disadvantaged patients. Prior to Methodist, she served as chief marketing officer for esoftsolutions, Inc., and for 10 years she worked in marketing positions at Southern Methodist University.

Ms. Beathard holds a Bachelor of Arts in communications from Texas A&M University, as well as a Master of Liberal Arts and Master of Business Administration from Southern Methodist University. She is accredited in public relations by the Public Relations Society of America. Visit her on LinkedIn at linkedin.com/in/kathleenbeathard/ or follow her on Twitter @Kbeathard.


Ticket Information Available Soon!



February 15
6:00 pm - 8:00 pm

Many Thanks To Our Chapter Sponsors