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February Executive Luncheon
February 15, 2017 @ 11:15 am - 1:00 pm
Martha Neibling, Director of Marketing and PR for the Gaylord Texan Resort and Convention Center, will be joining us to discuss Video Marketing Strategy and Tactics.
By 2019, 80% of Internet traffic will be video traffic which is up from 64% in the last few years alone. With over 2 billion global smartphone users, Facebook’s emphasis on video content and over 75 million people in the USA watching online videos every day, mostly on mobile devices, it’s no surprise that spending on video marketing has more than tripled in the last 5 years. Video is now an integral and essential part of any successful digital marketing campaign.
Join the DFW-AMA on Wednesday, February 15, to find out how Gaylord Hotels has integrated video marketing into their digital strategy that aligns with marketing communication that educates, entertains, and inspires.
During Martha’s presentation you will learn:
- How to successfully integrate video into your digital marketing campaign
- Understand the basics of storytelling with online video
- Tips for making your videos more shareable
- Success factors and how to measure success with online video
- Avoiding the most common mistakes with video
Date: February 15th
Time: 11:15AM-1PM
Location: Cowboy’s Golf Club, 1600 Fairway Dr, Grapevine, TX 76051 (Plenty of free parking available!)
More about Martha:
Martha Neibling serves as the Director of Marketing & Public Relations for Gaylord Texan Resort and Convention Center in Grapevine, Texas. The sprawling $480M property is managed by Marriott Hotels, the largest hotel company in the world. The Texan features four-and-a-half acres of lush indoor gardens, 1,511 luxury guest rooms, 400,000 square feet of meeting space, four award-winning restaurants, Glass Cactus Nightclub, Paradise Springs 10-acre waterpark, and annual special events including Lone Star Christmas, the famed ICE! attraction and SummerFest that bring over one million visitors to the property each year.
In her role, Martha is responsible for promoting resort offerings through marketing collateral production, advertising, social media, sports marketing (Gaylord Texan is the Official Hotel of The Dallas Cowboys), cross marketing partnerships, and media/community relations. She also serves as the resort spokesperson and crisis communications director. Prior to working for Gaylord, Martha worked for Hyatt Hotels in public relations and sales.
Martha earned a Bachelor of Arts in public relations and advertising from Texas Tech University. She currently sits on the alumni board for Texas Tech University’s College of Media & Communication, and is also a member of the Dallas PRSA and Grapevine Rotary. Outside of work, Martha is an avid animal lover who enjoys time with family, travel, and the outdoors.
