Dallas Executive Luncheon – Data Driven Marketing

Data Driven Marketing

Marketers are increasingly being asked to maximize the effectiveness and return of their marketing investments and strategies using data and insights to direct their decisions. However while marketers have mountains of data available to them, many are still uncomfortable with how to select and use data to help make critical decisions.

• How to integrate your data across platforms into a single view
• Identify and develop marketing insights
• How to use data and insights to develop better campaigns
• Optimizing marketing budgets and spend
• Use data and predictive analytics to personalize messaging and customer experiences
• New and emerging challenges in collecting and using marketing data collected online

Panelists:

James Geiser – Corp Vice President of Marketing at Six Flags Entertainment

James Geiser serves as Corporate Vice President of Marketing for Six Flags Entertainment. He brings more than 20 years of consumer marketing and management experience, including brand management, advertising, communications, sales and strategic planning.  In his current role, he oversees all domestic and international marketing efforts for all Six Flags. James has held various marketing and sales positions at several Six Flags parks across the US and at the corporate headquarters.

In addition to his duties at Six Flags, James serves as the Chairperson of the Marketing and Communications Committee for the International Association of Amusement Parks and Attractions (IAAPA).

Prior to re-joining Six Flags in 2010, he spent three years leading marketing and communications in the oil and gas industry for Chesapeake Energy Corporation in Fort Worth, Texas.

As an avid thrill seeker, he has yet to find a roller coaster that he won’t ride twice.

Angela Williams – Head of Marketing Innovation at Transamerica

Angela Williams is an accomplished Customer Analytics and Innovation leader at Transamerica with 20+ years experience.  Throughout her career she has expanded the analytics capabilities of the Life & Protection Analytics team from a small audience targeting team to a full-scale Customer Analytics function focused on Predictive Modeling, Segmentation, Optimization and Consumer Value, both for domestic and international markets. As an innovation leader Angela has leveraged design thinking and lean principles to quickly prototype consumer focused propositions, including core brand propositions.

In her leisure time, Angela enjoys spending time with her family, yoga and watching the Texas Rangers.

Scott Ludwig – Sr. Director of Global Brand Strategy & Insights at Hotels.com

Scott is the Sr. Director of Global Brand Strategy & Insights at Hotels.com where he is focused on measurement (creative/media optimization and ROI), strategy (capital allocation, role of media in market’s lifecycle, how our brand supports business strategy) and research (what consumers want, how do we best communicate with them) across paid media, creative, PR and Social Media. Prior to this role, he led Marketing Strategy for Hotels.com North America, where he worked across all online and offline channels to optimize P&L performance.

Scott holds an MBA from the McCombs School of Business at the University of Texas and a BA in Mathematics and Economics from Gustavus Adolphus College. Scott’s industry and strategy consulting experience includes the Travel, Retail, Tech, Consumer Product, and Automotive industries. From Marketing Mix Modeling to behavioral segmentation to channel attribution, Scott is passionate about applying an analytical lens to solving large, strategic business challenges.

Sujoy Chandra – Director of Digital at Essilor

Sujoy Chandra is Director, Digital with Essilor of America where he is building industry-leading consumer engagement platforms. Sujoy’s experience in Strategy and Marketing spans B2B and B2C segments across the globe. Sujoy received his MBA in Marketing from Carnegie Mellon University and an undergraduate degree in Engineering from University of Pune, India. He also holds an automotive product design patent. Sujoy teaches Data-driven Marketing at SMU CAPE – next session starts May 9, 2018.  www.smu.edu/cape

Moderated By:

Rebecca Visconti – Vice President of Strategy at Belo + Company

Rebecca has been working in the Digital Marketing space since 2007 and her professional motto is “Data Drives Strategy.” As VP of Strategy at Belo and Company, she manages strategic marketing planning for key accounts, leads industry thought leadership initiatives, and supports service and product development.  Previously, she acted as Director of Analytics, where she was responsible for leading the Digital Analytics agency services team and providing Digital Analytics consultative services to clients such as Yum Restaurants, Moneygram, Funimation and Andra Group. Prior to joining Vertical Nerve, Rebecca was Senior Manager of Digital Analytics Strategy at PFSweb, where she was responsible for managing and directing all Digital Analytics services for their Interactive Marketing Services agency, working with brands such as Kraft, P&G, Starbucks, Kate Spade and BCBG.

In previous roles she served as Team Lead of Best Practices at Coremetrics, and worked for the U.S. Embassy in Dhaka, Bangladesh. Her experience living and working abroad will always remain some of her fondest and most cherished memories.

Rebecca is passionate about mentoring and teaching others, she has worked as an adjunct professor at UT Dallas and is currently a teacher for the SMU Continuing Education department (www.smu.edu/cape), where she tries to pass along her passion for digital analytics and data driven marketing with students studying digital analytics, digital marketing, and ecommerce. Rebecca was also a founding steering committee member of the Dallas chapter of the Digital Analytics Association and served as a co-chair for 2 years. She graduated from University of North Texas with a B.A. in History, with a focus on modern international relations and holds an MBA from University of Texas at Dallas with an emphasis in Management Information Systems.

Pricing

Register early and save! If you register online in advance pricing for this event is $45 for non-members and $30 for members. At the door tickets will be $55 for non-members and $40 for members.

AMA DFW Members ~ don’t forget to take advantage of your DISCOUNT! Enter your member number in the ‘promotional code’ field when registering and save $10!

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