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8th Annual MSMR Alumni Association Conference

April 13

We have teamed up with Master of Science in Marketing Research at UTA Alumni Association to promote their 8th Annual Alumni Conference, A Passion for Research: Cool and Influential Marketing Research Projects. There is a reduced ticket price for all AMA DFW members! Please see contact information below.

About the Conference

A passion for research – cool and influential marketing research projects. We do this because we love it. We love to come up with brilliant ways to find out things about people, about the way they think and about the way they buy things. We are the ones looking at tabs in the middle of the night because we had a thought and had to check the data. We are the creative ones. We are the researchers, turning over every stone to come up with a new way of looking at a problem. A new project. A project that will enthrall you, a project that will inspire you, a project that will teach you something new.

This one-day local conference includes light breakfast, refreshments, lunch and happy hour. Held on the University of Texas at Arlington campus, the nine presentations and one panel discussion will cover a range of topics from behavioral research, hybrid methodologies, brand research, storytelling with data, client case studies and more! Plus, do not miss our keynote speaker, Simon Chadwick, Chairman of the Insights Association discuss his experience with corporate insights. For more information on the speaker lineup and presentations please visit www.msmralumni.org.

Check out the full conference schedule here.

Ticket Information

The UTA MSMR Alumni Association has partnered with the DFW AMA to offer its members reduced conference ticket pricing of $89. To purchase tickets at the special DFW AMA rate, please contact Kristin Chatila or Erika Smith.



April 13


The University Center at UT Arlington Campus
300 W. 1st Street
Arlington, TX 76109 United States
+ Google Map

Many Thanks To Our Chapter Sponsors