2018 CMO Panel Event: What Keeps Me Up At Night

Due to unforeseen circumstances we have had to postpone this event. Stay tuned for information about the new date.

“What Keeps Me Up At Night”

A peek behind the CMO’s Marketing Curtain

The AMA DFW will once again wrap up our chapter year with a gathering of the Metroplex’s top marketers for a CMO Panel Event. Join us for a discussion on the panel’s biggest challenges over the last 12 months – and how they faced them. The will share their team’s biggest successes and the lesson’s learned from initiatives that didn’t quite hit the mark. The panel will also talk about their biggest surprises of the past year, as well as what their crystal ball is telling them about the future. And of course, we’ll ask them the big question, “What Keeps You Up at Night?”

There will be plenty of time for questions from the audience and an opportunity to make some great new connections. Appetizers will be served, as well as beer and wine.

This event has been postponed.

Who Should Attend

Marketers of all experience levels and supporting industries that could benefit from better understanding the thought process of senior marketers.

Panelists

Paula Puleo Blomquist
Chief Marketing and Merchandising Officer, Eyemart Express

Paula Puleo Blomquist is the Chief Marketing and Merchandising Officer at Eyemart Express, a national optical care retailer with over 180 stores and growing. Since joining in December of 2015, Paula and her team have launched several new channels, including ecommerce and have begun to take the brand to market in new and different ways.  She is also developing new private label product that aligns with the needs and wants of Eyemart’s customers.

Prior to Eyemart, Paula was Chief Innovation Officer/CMO at Academic Partnerships (AP). AP helps non-profit universities bring advance degree programs online.  Paula was responsible for student lead generation for over 40 universities.

As EVP/CMO for Michaels Stores, Paula implemented Michaels’ first multi-channel marketing plan.  From Social Media, to CRM, to Mobile, the plan put Michaels on the map in terms of online and direct marketing, establishing meaningful connections with customers that attribute to the success of the company today.   She also held marketing roles at American Express and Limited Brands, and served as EVP of Strategy and Analytics at RAPP, an international marketing agency.

Paula has an MBA from Pace University and a bachelor’s degree in mathematics and Computer Science from Manhattanville College.

Allison Cerra
Sr. Vice President and Chief Marketing Officer, McAfee

Allison Cerra is senior vice president and chief marketing officer at McAfee. In this role, she is responsible for leading all of McAfee’s marketing and communications initiatives. Cerra was previously vice president and head of marketing at Intel Security Group.

Before joining McAfee, Cerra served as vice president of marketing for the Americas Enterprise Group at Hewlett Packard Enterprise. Prior to that, she served as vice president of marketing and communications at Alcatel-Lucent, vice president of sales and marketing at Frontier Communications, and director of consumer marketing at Verizon.

An accomplished senior marketing executive, Cerra has co-authored four books exploring how technology is changing business models and user behaviors. Most recently, she co-authored The Second Economy, which defines a new paradigm for how cybersecurity professionals can more effectively defend their organizations against online adversaries. She was named “CMO of the Year” and “Top Researcher of the Year” by the Dallas/Fort Worth American Marketing Association, and was recognized as a “Women in Business” and “Women in Technology” honoree by the Dallas Business Journal.

Cerra earned bachelor’s degrees in marketing and management from the University of South Florida, and master’s degrees in business administration and telecommunications from Southern Methodist University.

Michael Guillory
WW Corporate Brand Communications, Texas Instruments

Michael Guillory leads Worldwide Brand Communications for Texas Instruments. His responsibilities consist of multiple communications disciplines including brand materials and online campaigns, events, tradeshows and management of TI’s video studios in Dallas and California. He has also directed Marketing Communications for TI’s DLP imaging technology division which included marketing programs for 3-D and automotive technology, laser illumination, Pico projection and Digital Cinema. Additionally, he has experience in the software industry encompassing business and finance applications and speech recognition systems.

Prior to TI, Michael directed brand and marketing teams at Philips Electronics and Sage Software. He was recently featured in DCEO magazine as one of the Dallas area’s Top Marketers and was honored with a Marketing of the Year award by the American Marketing Association for 2016. He is an instructor for Southern Methodist University’s Continuing and Professional Education program and has taught marketing classes at Cornell, The University of Texas and more.  He is on the governing body for the  Dallas Executive CMO summit and a member and speaker for the national CMO Club and the American Marketing Association. Mr. Guillory holds a degree in Marketing from Oklahoma State University.

David Frederick
Vice President and Chief Marketing and Communications Officer, YMCA Metropolitan Dallas

David Frederick has been the Vice President/Chief Marketing and Communications Officer for the YMCA of Metropolitan Dallas since September 2017. He and his team have developed a 3-year vision to effectively market the Y’s mission and cause including a 2018 strategy that focuses on advertising, communications and partnerships.

David previously served as SVP/Chief Communications & Marketing Officer at United Way of Tarrant County, leading a team of marketers and creatives, delivering world class marketing materials and providing strategic communications and public relations throughout the Fort Worth, Arlington and the Northeast Tarrant communities. David also brings a wide variety of for-profit experience to the Y. Prior to joining United Way, he worked for multiple Fortune 100 companies including AT&T, Time Warner and GE providing marketing communications, digital marketing and strategy.

In addition to his full-time career, David is an active member of the American Marketing Association (AMA) DFW chapter, where he serves a Director of Nonprofit Marketing Special Interest Groups, and a current member of the Forbes Nonprofit Council. He has a passion for mentoring young marketing professionals to positively provide a listening ear, guidance and resources as needed.

David grew up in South Carolina, earning a bachelor’s degree in Design from Clemson University, and lived in Atlanta, Georgia for 10 years prior to moving to Dallas in 2005. He and his wife, Toria have two beautiful children, ages 10 and 5.

Moderator

Tom Dennis
VP of Brand Strategy, ExperiPro

Tom is VP of Brand Strategy at ExperiPro, a marketing insights and brand strategy firm. For 30 years, he has combined his passion for both marketing and sales to help companies craft their story, strengthen their culture, and engage with their target market. Active on social media, with a background in software, fine paper and printing, Tom brings a unique skill set to every client engagement.

Tom is serving his second term as President of the Dallas/Ft Worth Chapter of the American Marketing Association. In 2010 he helped transform the organization into one of the top chapters in the country and in 2012 he was recognized as the American Marketing Association’s “National Volunteer of the Year”.

Tom is an instructor at SMU where he teaches a class on Digital Branding and Engagement. He has served on the board of the West Dallas Chamber of Commerce and the Dallas Society of Visual Communications. In 2010, Tom co-found 1st Tuesday Connections, a Texas not-for-profit dedicated to providing educational programing for North Texas entrepreneurs. In 2014, the group became a part of the North Dallas Chamber of Commerce where he continues to serve on the guiding committee. Saving the world one brand at a time, Tom is a frequent speaker on the importance of branding and company culture.

In his spare time, he is an avid roller coaster enthusiast and a collector of Chuck Taylor High-Tops.

Parking Information

Plenty of free parking – building parking lot and along Knoll Trail Dr (behind the building)

Event Sponsors

AMS Pictures

www.amspictues.com

ADChat DFW

www.adchatdfw.com