Brad B. McCormick – President

president@amadfw.com

Brad B. McCormick is a Principal at 10 Louder, a Dallas-based Digital Marketing Strategy Consultancy.  Brad also teaches Digital Marketing Strategy and B2B Digital Marketing at SMU’s Global & Online Program.

Brad has two decades of agency experience in helping B2C & B2B companies create brand equity in the digital world. A native Texan, Brad spent the majority of his agency career in New York City. He has held titles as Senior Digital Producer, Senior Digital Strategist, Global Digital Director, and Chief Strategy Officer.

Brad works with a long list of clients spanning a broad range of industries, with strategic digital experience in the CPG (Gillette, Kellogg, LEGO), technology (Cisco, HP, XEROX PARC), health care (Johnson & Johnson, Novartis,Epocrates), government (US Dept. of Homeland Security, Council on Foreign Relations), Food (McDonald’s, Perdue, Keebler) and nonprofit (Smokey Bear, Girl Scouts) sectors.

His team’s work has been recognized by Communication Arts, the Webby Awards, SXSWi and the One Show.

Brad holds a BS in Creative Advertising and a BA in American Studies/Liberal Arts from the University of Texas at Austin. Brad is also a Certified ScrumMaster® in agile project management.

 


 

Beth Ann Black – Secretary

secretary@amadfw.com

Beth Ann Black serves as the Secretary on the 2018-2019 Board of Directors of the AMA DFW Chapter.

She distributes monthly notices for each board meeting, compiles reports, creates the consent agenda and takes minutes of board meetings.

A senior public relations consultant at B.A. Black Public Relations, LLC, Beth Ann Black’s areas of expertise include media relations, marketing communications and public relations.

Black provides for her clients marketing projects including media relations, community relations and public relations. She responds to media when issues arise, coordinates interviews and creates and distributes news releases to target media. Black develops and maintains extensive local, regional and national media relationships for clients.

Black earned a Bachelor of Journalism degree from The University of Texas, is married, has three grown daughters and three grandchildren. She is very active at St. Andrew Presbyterian Church in Denton and enjoys cooking and entertaining.

 


Steve Krakosky – EVP Membership

membershipretention@amadfw.com

Steve is an accomplished sales and marketing professional with 20+ years of experience focused on providing print & marketing solutions in primary decoration, commercial print, promotional products and branded apparel. He has successfully spent his career building relationships with some of the most trusted brands focusing on enhancing brand identity, increasing productivity, and driving sales. He has been efficiently selling and producing high quality products as well as delivering exceptional service while at the same time exceeding customer expectations for the length of his career.

Steve serves as Senior Account Executive at Accelerate Print Group, a Plano, TX based company that focuses on helping marketing professionals execute their brand strategy through Traditional Marketing channels such as commercial & large format print, packaging, branded apparel and promotional products.

 


 

Kristan Bourestom – Executive Director

info@amadfw.com

Kristan has served as Executive Director for the Dallas / Fort Worth American Marketing Association since November of 2010. Prior to coming to the AMA DFW she worked in the world of Nonprofit for 20+ years. She has a B.A. in Sociology and Anthropology from Luther College in Decorah Iowa and pursued her graduate studies in Sociology with an emphasis in Women and Minority studies at Texas Woman’s University. When she’s not working or at a AMA DFW event, she has her hands full with one art project or another, volunteering with the homeless or spending time with her husband and two daughters enjoying the beautiful State Parks of Texas.

 


 

Barbara Boyle – EVP Mentor Program

mentorprogram@amadfw.com

Barbara Boyle is the Co-EVP for the AMA DFW Mentor Program and serves on the 2016-2017 Board of Directors. She has done everything in the realm of marketing communications. She has worked for such outstanding companies as Tektronix, GTE, Verizon, Ericsson and Fujitsu on their communications to customers, employees and partners. She has also been on the front lines in introducing new technologies to the market. These include Voice over IP, digital PBX’s, instant messaging, Bluetooth. She has developed strategies for effective communication using the Web, video, digital media and event marketing. Her experience is both domestic and international. She was the Managing Partner of Azure Marketing Communications, a marketing company offering strategic planning, marketing services and graphic design. Currently, she is consulting on the introduction of an Internet of Things (IoT) application for the air cargo industry.

 


 

  Bailey Snavely – EVP Volunteers

volunteers@amadfw.org

Bailey serves as the International Marketing and Public Relations Specialist at DFW International Airport, the fourth busiest Global Super Hub in the world and home to the world’s largest airline. She utilizes her international experience by leading in-country teams to grow passenger seats through Demand Marketing strategies. In addition to her named role at DFW Airport, she is the trainer for all 2,000 DFW employees for branded design and presentations.

Prior to DFW Airport, she worked in Doha, Qatar with project teams on FIFA World Cup Stadium construction consulting proposals, honing in strategies and training project teams.

Bailey earned her bachelor’s degree in Business Marketing at Texas A&M University where she was an Ambassador for Mays Business School as a MB Zale Scholar. In 2018 she became a Certified Graphic Designer through the Southern Methodist University CAPE Program and continues to develop in her career through professional education.

She is known to “Engage and Inspire” which makes her a textbook fit her role within AMA as EVP of Volunteers.

 


 

Angela Neal – EVP of Special Interest Groups

sig@amadfw.com

Angela Neal is a returning Board member serving as the EVP of Special Interest Groups (SIGs) for the 2017-2018 AMA DFW Chapter Board of Directors. She is responsible for revitalizing the AMA DFW SIGs.

Angela has a wealth of experience in Digital Marketing Insights & Analytics where she has supported fortune 500 companies in establishing and improving on customer, site, and campaign digital initiatives. Angela is a forward-thinking, analytically competent leader adept at uniting technical challenges and creative vision to produce client engaging results. She is the founder of Just The Heart, LLC, a creative designs and services company offering graphic design, motion graphics, web design, PR & marketing support services, and analytics and insights services. It is this diverse experience which makes Angela a great fit to revitalized the AMA DFW SIGs.

In her spare time, Angela enjoys spending time with family and friends, practicing Bikram Yoga, and volunteering.

 


 

 

David Slatter – EVP of Insights & Strategy

research@amadfw.com

David Slatter serves as EVP for Insights and Strategy for the 2017-2018 Board of Directors for the AMA DFW Chapter.

David is a +30-year marketing veteran and has held a variety of senior management positions in Europe and the U.S. in strategic marketing, communications and market research. Since 2010, as president of ExperiPro, David has leveraged his many years of client-side experience to help companies solve their most complex business challenges by uncovering and harnessing customer insights to create a competitive advantage. Prior to ExperiPro, David was the global Market Research Manager for Texas Instruments, where he was responsible for all aspects of primary research in the Europe, Asia and U.S. markets.

David has worked with dozens of companies and business leaders to create and execute powerful marketing strategies, go-to-market programs and product launch initiatives. His passion is to help his clients become their customers first choice.

 


 

Amy Bonanno – EVP of Communications

communications@amadfw.com

Amy is a returning board member serving as the EVP of Communications.

Amy is a client-driven professional with over 12 years of experience in sales, account management, online marketing, and business management.  Her experience spans the industries within retail, technology, telecommunications, vitamins/wellness, restaurants, manufacturing and healthcare. Amy has successfully proven results in developing marketing strategies that build brand awareness and increase market share.  Her invaluable ability to build & lead professional teams to success contributes to her unparalleled efforts to champion results for her clients.

She is known for her creative insights and innovation as well as her ability to communicate and build strong relationships. She has found her calling in developing highly collaborative and impactful teams.

When she is not managing and team building she is a wife and mother of 2 sweet boys. She loves doing yoga, cooking and reading mystery novels.

 


Troy Minaldi – Dallas Executive Luncheons

luncheons@amadfw.com

Troy has spent the last 25 years developing marketing and advertising programs for a variety of companies in the DFW area.  He recently joined GPO as Account Director. He served as Senior Director of Brand and Marketing Communications for Rent-A-Center.  There he was responsible for the strategic integrated promotional planning for the company and stewarding the $90MM advertising budget across all channels including national broadcast, FSI, direct mail, digital, social, and in-store and sales support.

Prior to his 8 years with Rent-A-Center, Troy spent time with several multi-unit retail and franchise companies including Brook Mays Music Group, Schlotzsky’s Deli, Palm Beach Tan, and Snelling Personnel Services managing the national marketing efforts and developing programs that could be implemented easily at the local level while remaining true to brand standards.

His career started in a very traditional sales role with The Ralston Purina Company but he quickly moved into true marketing with The Walt Disney Company working for the Disney Channel in the early 90’s.

Troy, his wife Joan, and daughter Kendall live in Frisco, TX where they also co-own a scrapbook retreat called The Sisters’ Hideaway.

When not dreaming up new marketing programs, Troy plays in a classic rock cover band called Group Therapy and is an avid guitar player, collector and builder.


Julie Haworth – EVP Collegiate Relations

collegiate@amadfw.com

Julie has a background in corporate marketing, teaching and program administration.  In the corporate setting, she has worked in marketing for companies including Procter and Gamble, Maybelline and the Mary Kay Corporation. From a teaching standpoint, she has taught in a part-time or full-time basis for University of Texas at Arlington and since 2001 for University of Texas at Dallas.  While at UT Dallas, she introduced and has run the Bachelor of Science in Marketing degree since 2010 serving roughly 500 marketing students as the program director and AMA Faculty Adviser.  Her degrees include a BFA in Journalism-PR from Southern Methodist University, MBA-Marketing from University of Texas at Austin and a PhD in Public Affairs from UT Dallas. Her research focuses on water conservation behavior.  Her family includes Bryan Haworth, husband, and grown children Cori, Callie and Luke.  She loves tennis and hiking.

 

 


Tom Dennis – President Emeritus

He is the immediate past President of the chapter. In 2010 he helped transform the organization into one of the top chapters in the country and in 2012 he was recognized as the American Marketing Association’s “National Volunteer of the Year.”

He is VP of Brand Strategy at ExperiPro, a marketing insights and brand strategy firm. For 30 years, he has combined his passion for both marketing and sales to help companies craft their story, strengthen their culture, and engage with their target market. Active on social media, with a background in software, fine paper and printing, Tom brings a unique skill set to every client engagement.

Tom is an instructor at SMU where he teaches a class on Digital Branding and Engagement. He has served on the board of the West Dallas Chamber of Commerce and the Dallas Society of Visual Communications. In 2010, Tom co-found 1st Tuesday Connections, a Texas not-for-profit dedicated to providing educational programing for North Texas entrepreneurs. In 2014, the group became a part of the North Dallas Chamber of Commerce where he continues to serve on the guiding committee.

Saving the world one brand at a time, Tom is a frequent speaker on the importance of branding and company culture.

In his spare time, he is an avid roller coaster enthusiast and a collector of Chuck Taylor High-Tops.